Question

1. What is Coca Cola's Marketing Strategy?

The marketing strategy may be very specific, especially if the plan pertains to, for example, a staple product in a familiar market, or it may be somewhat open to varied possibilities, such as when the firm plans to enter a new market with an innovative product.

2. What is Coca Cola's Financial Projections?

On the basis of the knowledge already obtained, the marketing plan should provide possible developments and return on the marketing investments outlined in the marketing strategy.

Answer 1

1. Coca cola has a very good marketing strategy. Around 94% people in the world is aware of its red and white logo. So this shows the brand equity of the company across the world. Also they bring 80% of their profit from outside United states. This is done through huge spending on advertisements.

Operations – Coca Cola has outsourced the bottling operation to the franchisee, FEMSA which is that the largest Bottling franchisee of the Coca-Cola trademark beverages within the world. It helps the corporate in capturing important growth opportunities in under-developed non-carbonated beverage segment and in strategic acquisitions by getting into agreements to jointly acquire companies with The Coca Cola Company.

Cost control – Its diversified product portfolio, Outsourcing operations & economies of scale helps it in cutting its operational cost & increase its profitability.

Strong Brand Portfolio – Company offers a strong and wide portfolio of beverages to its customers, and continuously explores promising beverage categories to capture growth in its different markets. Its beverage portfolio contains carbonated soft drinks, drinking water , juices, orangeades, iso-tonics, teas, energy drinks, milk, coffee and even beer in some markets like Brazil.