Question

1. Identify Coca Cola's primary marketing channel's strengths and weaknesses? Include an analysis of where you think Coca Cola can cut costs while also providing more value from manufacturing to final retail.

2. How do Global Brands Compete? What is the main globalization opportunity or challenge impacting Coca Cola company? What must be done to strengthen the global position of Coca Cola brand?

Answer 1

1). The strengths of coca cola includes :

• Coca cola has a very strong brand image among the market.
• It has a powerful brand portfolio.
• It has a powerful share in the market.
• Coca cola has a wide distribution network around the world.
• It has a great expenditure in advertising. It produces attracive advertisements to catch the people.

The weaknesses of coca cola includes:

• It faces a great competition from its rival brand named pepsi.
• It had faced problems regarding the over use of water
• The diversification of its products compared to its competitors are very less.
• Coca cola had only least number of health drinks.

Coca cola can cut costs by reducing the woking peoples in the factories and by selling its operations regarding bottling. It can also cut costs by making the pack size in a smaller level. Since sugar and corn are the main ingredients in a soft drinks, the company can also start cultivation of sugar and corn. Thus the company can avoid buying sugar and corn from other culivators.

2). There are many factors responsible for the competancy of global brands and they are :

• Quality is the primary concept of every global brand. Reasonable price stands only after the quality of a product.
• Global myths provides different signs of cultural ideals.
• Social responsibility also plays an important role.

Globalization is the process of connecting different parts or nations of the world economically, politicaly in terms of business activities. Due to globalization, there will be greater competition among the soft drink companies worldwide. Due to this, the company tries to increase the quality of its product inorder to compete strongly in the market.

The strategies used by coca cola to strengthen its global position are :

• A timeless font is used in its logo.
• The company sells its products in a proprietary bottle.
• By increasing financial and process efficiency.
• It focuses highly on its competing brands.
• It always tried to keep its value and quality by satisfying the needs of customers.

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