Question

• Describe how Amazon’s online marketing strategy is impacting conventional retail stores. What specific advantages do Amazon and other online firms have over brick and mortar department stores?

• What advantages do local retail stores have over online shopping?

• How are brick and mortar retail stores responding to the online shopping competitors? Provide an example.

• Can an “even playing field” be achieved for both the local department store and an online merchant offering the same products? Explain and support your answer.

• How is Amazon looking beyond retail shopping to providing managed logistics services to other firms? “Plans fail for the lack of counsel, but with many advisers they succeed” (Prov. 15:22 NIV). Explain what this means to a follower of Christ in their business practices.

Answer 1

1.Describe how Amazon’s online marketing strategy is impacting conventional retail stores. What specific advantages do Amazon and other online firms have over brick and mortar department stores?

The marketing strategies of Amazon are very simple and effective. The marketing strategy has a huge impact on traditional retail stores. The biggest advantage of Amazon is that they sold unlimited products at lower prices than retail stores. Amazon has many products in several fields such as clothing, beauty, books and many more. Customers will able to shop online at his/her convenience time from their home itself. Customer can select and purchase the product within few minutes. People can able to check the review given by previous customer before they purchase the product.

Brick and motor retails stores can blend best aspects of online shopping and in store and they prioritize their service for not only for sales but also for social commerce. Biggest advantage is its service center.

2.What advantages do local retail stores have over online shopping?

The advantage of buying products from local retail stores is convenience as the customer can receive the product as soon as he purchased the product and they do not have to pay any extra costs like shipping cost, delivery cost etc. Another advantage is that customer can able to speak with onsite product expert about doubts regarding to the product.

1. Can an “even playing field” be achieved for both the local department store and an online merchant offering the same products? Explain and support your answer.

Yes, even playing field can be achieved for both the online merchant and local department store offering the same products because internet is able to provide all benefits of in store experience where retail store can level it by selling the same product.

1. How is Amazon looking beyond retail shopping to providing managed logistics services to other firms.

Amazon is deriving benefits from lower pricing of products and availability of wide range of products. Marketing strategies of the amazon will change with the changes in the market needs. They are exploring consistently the various market opportunities for keeping themselves ahead in competition. Amazon is also focusing on technology development as they are in the process of implementing drones for delivering the product to reduce delivery time