Question

Using Coca-Cola Company as your model, prepare a global marketing strategy for another soft drink bottling company of your choice to compete and win against Coke.

Support your arguments with at least four (4) scholarly research journal articles, cited in correct APA format style.

Answer 1

The following would be the global marketing strategy for introducing a new soft drink and competing and winning against Coke

Product Name - New Energy (You can keep any name, I just kept a random name)

Global Marketing Strategy: The implementation of a global marketing strategy is related to high-level preparation that helps to accomplish those objectives with limited resources and over a defined period of time. Marketing tactics often include winning over the rivals by exploiting current resources effectively. A soft drink is available for every occasion and customers have the right to buy a large range of beverages. The industry acknowledges, however, the role it can play in supporting healthy options for consumers.

1. Focus on the best lines – The new company should concentrate on its most profitable lines. Operate only in those are to compete against Coke to have the larger share.
2. Reinvestment – Re-investing profits is the key to ongoing business development. If profits are made today it is important to make sure of a base from which profits may be made tomorrow.
3. Focus on the consumer – All successful businesses today are based on focusing on the consumer. If a company meets the requirements of its consumers (and indeed exceeds these requirements), then you have a sure-fire recipe for success. An important measure of success is the volume and value of sales that you make..
4. Differentiation with customers – The direct customers of Our brand should be outlets such as service stations, newsagents, leisure centres, cinemas, clubs, supermarkets and many other retailers selling soft drinks. In this area the emphasis in marketing has therefore been on providing superior delivery, promotional services and sales support. All of these elements clearly compete against Coke as being the beverage supplier most likely to generate target for the company.
5. Differentiation with consumers – The end consumers of our drinks are the millions of people who consume soft drinks world-wide. We should be able to differentiate our customers and design and develop new tyep of soft drinks that are suitable for each group of customers.

This basically means that the consumer's desires for the brand are stronger than the previous day. This means giving other people incentives not to buy rival ones (the coke) but to purchase our New Energy products. That is what distinction is all about. It isn't an easy mission, because 5.6 billion people already understand well the meanings of Coca-Cola. We will therefore do our utmost to perform and win against Coke in every segment. If an organization is a major player, it has tremendous benefits to reap. Such advantages are based on higher returns on capital than its rivals and the prospect of making new investments. Marketing, product research and development and other elements of healthy corporate growth are these areas of investment.

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