Question

The Following are marketing concepts. Describe each of the concepts :

Movement from mass production to customized products

The importance of mission or “knowing what business you are in”

The movement from “hard” to “soft”

Non-linear planning

Answer 1

Moving from mass production to customise production can be an example of shifting organisation from general non premium goods to the customer services which usually involve high quality premium products.

Best type of approach is basically used for creating a premium market segment for a specific company which would benefit the company in a positive way and improve its overall brand image turning it from a public company into a premium segment luxury company.

Knowing what business you are in can be described as having an understanding of the business in which you are investing your friends. This investment should be totally based on our understanding of the specific market which would be very beneficial for increasing the overall profitability of the market. Knowing the business and its strategic implementation code be a better part of generating better revenues from the industry in which the business is operating.

Having an strict organisational structure can be very tough for the organisations to maintain productivity and to maintain the customer as well as the employee satisfaction. This production in employee satisfaction directly reduces the overall efficiency of the organisation that is why the organisations are switching to more productive and flexible interconnected as well as smart management systems which are soft system for the organisation. This type of movement from hard business approach would help organisation to be more effective in their specific segment.

nonlinear planning for an organisation is very effective it is consisting of multiple linear factors which is beneficial for the organisation to grow more efficiently and to improve its overall market condition. Nonlinear programming helps an organisation to be more productive and versatile rather than focusing on creating linear programming structure.