Question

define the following concepts and discuss the application of each:

1. Marketing Management

2. Consumers Value

3. Marketers

4. Marketing ethics

please define in detail and please provide the references for the work.

Answer 1

1. Marketing management :- This focuses on the organizational discipline and the practical application of marketing orientation, techniques and methods inside all the enterprises and organizations and also on the management of a firm's marketing resources and activities.

2. Consumer value :- This describes a consumer's strong relative preference for certain subjectively evaluated product or service attribute. All values include efficiency, excellence, status, esteem, play, aesthetics and ethics as well.

3. Marketers :- one and all who deals in market,particularly who sells or printed the deliverable product and services. They sell the products and services with a small margin to consumers.also designs and executes marketing program.

4. Ethical marketing :- Refers implimentation of a set of ethics including all the logical principles.simply put, is applying ethics in marketing and giving thoughtful examination of particular marketing issues as they relate to moral judgment. Businesses who endorse and practice ethical marketing demonstrate a socially responsible and culturally sensitive business.It addresses principles and standards that define acceptable conduct and Some obvious ethical issues in marketing.

Reference :- Self knowledge.