In: Operations Management
Intel would like to gain a better understanding of how businesses select PC and network communications products. What type of research design should be adopted?
In this situation intel schedule a descriptive survey technique to have an understanding of the business regarding the selected people network communication and products. Using social media as a survey tool and asking people about their preferences should be very beneficial.
In this type of approach, intel can also use past data selling analysis would also be beneficial for intel to understand the previous market situation and the future forecast think which could benefit your organisation for selling their business select PC and network communication products.
Descriptive Research Design includes different types of surveys from the same market segment and improve the understanding of the customer needs which would benefit the organisation to target the customer according to the product availability and their preexisting team.
My understanding the specific market can easily increase the overall market share and implement new Strategies for understanding the customer requirement. This would enable Intel to generate greater revenues from the same market and improve their overall market position.