With the emergence of social media over the last decade, do you think it's easier to...

With the emergence of social media over the last decade, do you think it's easier to start a small business today than it was 10, or 20 years ago?

Explain in detail your reasons.

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Expert Solution

It is definitely easier to start and promote a business with the help of social media platforms

There is no type of messaging that moves faster than social media when it comes to improving overall exposure of the brand. Each business or individual will benefit from an appreciation of the value of social media when it comes to targeting its market and enhancing the brand.

For social media, with a single button, you have the ability to showcase all the best facets of your brand. Social networks offer an avenue to legitimize your image. Social networking helps you to show your experience in a multitude of areas, along with the opportunity to write profiles for staff, retweet updates and create content that can dynamically showcase the key values, brand identity and special quality your services offer. As a platform, you can use social media to distinguish your brand from competitors.

Social networking is important because it allows you to meet local, state, global, and even foreign citizens. When you grasp your target market's features, you'll be able to personalize your ads to resonate more accurately with the demographic. For example, the way you talk electronically with a millennial isn't the same voice you'd use with a baby boomer. You are more confidently in charge of hitting the strategic goals than ever!

Checking the reports and information on the social accounts is a perfect way to reassess how you are following the original goals. Don't forget that while social media can be filled with information, some of the posts may also need day-to-day follow-up while some do not need as much focus. You should be able to see patterns in your data quickly, and begin to see if you may like to tweak facets of your plan.

Rahul Sunny answered 2 years ago

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