a) Identify some of the major social trends over the last decade in China (b) How...

a) Identify some of the major social trends over the last decade in China

(b) How are these social trends reflected in changing patterns of consumption? (Be specific!)

Solutions

Expert Solution

a)The development of software as a service products become a popular trend for B2B in the 2010's.New tools such as skype, uberconference,and hubspot diminished the importants of traditional platforms and created convenience for B2B relationship

The traditional bottom line, profit and loss, soon developed into a three pillar process.Social environmental and economic demands are considered the three pillars of sustainability

This past decade marked the rise of women in the business . From 2007-2016, women owned enterprises increased by 45%, according to a 2018 report by the SCORE association.

In 2010, e commerce accounted only 7.2 percentage of the retail sales in the US. By the end 2018 , it had doubled to 14.3% of total retail sales. In 2010, world wide e commerce sales were $572 billion-with china being the single largest market

Digital marketing includes email marketing , social media marketing, content marketing and pay-perclick. This increased e commerce the push for more digital marketing.

b) Were in the midst of a major shift in consumers expectations . This includes how and when consumers expect to be able access goods and services.Today the clear base line expectation from consumers that they wil interact with a company and its product on their own terms . Another factor that is driving this evolution in consumer expectation is social media . Another shift is that is occuring is a democratisation of communication.

c) Change in energy consumption, travelling consumption , from housing assignment to buying a house

Rahul Sunny answered 1 year ago

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