Question

When the LEAF first came to market it was promoted as the World's first affordable zero mission car. is this still product point differentiation today?

Answer 1

Nissan Launched LEAF in 2009 is a compact 5-door hatchback. It was introduced in the US in 2010 followed by Europe and Canada. They have sold 300,000 cars worldwide until 2018, it is worlds best selling electric highway capable vehicle.

As of December 2017, its worldwide sales were as follows:

USA-114,827

Japan-72,500

Europe-68000

They won the green car vision award in 2010. It was an all-electric car with zero tailpipe pollution and reduces dependence on petroleum. Today it faces competition as follows:

Features	Leaf 2.0	Hyundai Ionique	Volkswagen Egolf	Chevrolet Bolt
Miles	150	125	125	238
Price	$30,885	$30,000	$30,000	$37,495
Manufacturing facility	3 locations in different countries	Single location	2 in Germany	Single location

The above details indicate that Leaf 2.0 has competition from unique, bolt and E golf. The price point makes it similar to Ionique and EGolf but mileage point of view it is much superior but the Bolt is best for mileage but expensive comparatively.

Nissan is well settled in the market but has to compete with many new entrants now. It no longer enjoys the luxury of being only EV zero-emission product.