In: Accounting
Discuss ways an internet site can collect and use information from its visitors. You may refer to the site of a hotel, restaurant, club, or a destination marketing organization when answering your question.
This could be an interesting research topic for your students. For example, a hotel site can use cookies on a user’s computer to track the usage patterns of the potential customer. Taken as an aggregate, this information can provide geographical interest and demand patterns. These demand pattern datasets can also be used to dig deeper and identify sub-patterns based on day of the week, number of rooms, number of people staying, length of stay, etc.