Compare and contrast publicity with advertising. What are the benefits and drawbacks of each?

Expert Solution

This is a good question to discuss while covering #2 (above). Elements of consideration for public relations include credibility, cost and exposed audience. Furthermore, certain types of PR help promote employee participation pride, and input in the organization that might otherwise be lost. The drawback to publicity is the element of control. There is considerably less control a company may exert over the media when the publicity is “free”. Advertising, on the other hand, is more consumer focused. The message itself is picked by the company to project certain ideas to the public. The drawback to this is the issue of credibility.

Junaid answered 8 months ago

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