Question

In: Accounting

Compare and contrast publicity with advertising. What are the benefits and drawbacks of each?

Compare and contrast publicity with advertising. What are the benefits and drawbacks of each?

Solutions

Expert Solution

This is a good question to discuss while covering #2 (above). Elements of consideration for public relations include credibility, cost and exposed audience. Furthermore, certain types of PR help promote employee participation pride, and input in the organization that might otherwise be lost. The drawback to publicity is the element of control. There is considerably less control a company may exert over the media when the publicity is “free”. Advertising, on the other hand, is more consumer focused. The message itself is picked by the company to project certain ideas to the public. The drawback to this is the issue of credibility.


Related Solutions

Compare and contrast multi-domestic, global and transnational strategies Discuss the benefits and drawbacks of each strategy...
Compare and contrast multi-domestic, global and transnational strategies Discuss the benefits and drawbacks of each strategy Provide example companies that use each strategy (avoid the examples provided in the textbook and the video, choose your own) Address the type of strategy you saw within the simulation for your company.
Compare calcium chloride transformation, electroporation and transfection. State the benefits and drawbacks of each method and...
Compare calcium chloride transformation, electroporation and transfection. State the benefits and drawbacks of each method and describe the situations in which each method may be used. What are the challenges of using biolistics for genetically modified organisms? Give one case study on the use of biolistics. Explain the use of Agrobacterium tumerfaciens in genetically modifying crops?
Define and discuss the benefits and drawbacks of Globalization. Define and discuss the benefits and drawbacks...
Define and discuss the benefits and drawbacks of Globalization. Define and discuss the benefits and drawbacks of International Business.?
what are some benefits and drawbacks of genomics to society?
what are some benefits and drawbacks of genomics to society?
Compare the benefits and drawbacks of Google Wallet and Apple Pay from a consumer’s standpoint, a...
Compare the benefits and drawbacks of Google Wallet and Apple Pay from a consumer’s standpoint, a retailer’s standpoint, and a bank’s standpoint.
difference between Aspiring minds and NSDC. what are the benefits and drawbacks of each approach. which...
difference between Aspiring minds and NSDC. what are the benefits and drawbacks of each approach. which solutions do you think addresses the institutional voids most adequately. can you think of another way of addressing the healthcare certification institutional void or can you think a way that could augment or expand the NSDC or Aspiring minds such that they become more effective and filling the healthcare certification institutional void?
Compare and contrast the Ziegler-Nichols and the Pessen tuning methods. Explain their advantages and drawbacks.
Compare and contrast the Ziegler-Nichols and the Pessen tuning methods. Explain their advantages and drawbacks.
Compare and contrast the costs and benefits of the Affordable Care Act. What are the highlights...
Compare and contrast the costs and benefits of the Affordable Care Act. What are the highlights of the act from both the individual and group markets?
Compare and contrast the BCG Matrix and the IE Matrix. What are the benefits and limitations...
Compare and contrast the BCG Matrix and the IE Matrix. What are the benefits and limitations of each?
What is the difference between publicity and advertising? Discuss how they work together to sell a...
What is the difference between publicity and advertising? Discuss how they work together to sell a product. Identify a company you are familiar with. Are their publicity tactics effective? Why/why not? Are their advertising campaigns effective? Why/why not? What type(s) of media do they use to promote their product? Provide one suggestion on how they can improve their image through publicity, and one suggestion on how they can improve their advertising campaign.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT