Question

In: Economics

different campaigns and different target audiences require different media strategies. What might be the most effective...

different campaigns and different target audiences require different media strategies. What might be the most effective media to reach each of the following target segments?

Upper-income men, ages 45 to 60, for a financial services product.

Young homeowners, ages 30 to 40, for a new interior paint product.

Teenage boys who live in rural areas for a new basketball shoe.

Senior citizens for a new denture paste product.

PLEASE EXPAND YOUR ANSWER

Solutions

Expert Solution


Related Solutions

what is the difference between primary readers/ target audiences and secondary readers/ target audiences in professional...
what is the difference between primary readers/ target audiences and secondary readers/ target audiences in professional communication.
what strategies are or might be effective to empower clients to make health decisions? How might...
what strategies are or might be effective to empower clients to make health decisions? How might these strategies also encourage clients to be accountable for their own health? Provide rationale for your response.
How might the plan be adapted for the three different audiences? Or do you believe that...
How might the plan be adapted for the three different audiences? Or do you believe that it is better to simply have one business plan that serves all audiences?
What message design and communication channels are likely to be most effective for the target audience?...
What message design and communication channels are likely to be most effective for the target audience? In regrads to alexa
What are the benefits of explaining advertising campaigns to employees before they appear in the media?
What are the benefits of explaining advertising campaigns to employees before they appear in the media?
9.41. Message Strategies: Making Routine Negative Announcements [LO-5] Marketing specialists usually celebrate when target audiences forward...
9.41. Message Strategies: Making Routine Negative Announcements [LO-5] Marketing specialists usually celebrate when target audiences forward their messages to friends and family—essentially acting as unpaid advertising and sales representatives. In fact, the practice of viral marketing is based on this hope. For one Starbucks regional office, however, viral marketing started to make the company just a bit sick. The office sent employees in the Southeast an email coupon for a free iced drink and invited them to share the coupon...
What are the advantages and disadvantages of using celebrities in advertising campaigns? In what ways might...
What are the advantages and disadvantages of using celebrities in advertising campaigns? In what ways might the use of celebrities in social media, such as Twitter or Facebook overcome some of the disadvantages you have listed above? What additional benefits might this form of celebrity endorsement bring?
What are some strategies for delivering messages to targeted audiences that may have limited English proficiency?...
What are some strategies for delivering messages to targeted audiences that may have limited English proficiency? What can be done to be sure that high-risk populations are not left out with the increased use of new technologies?
1. What step is most important in developing an effective ethics program? 2. Has social media...
1. What step is most important in developing an effective ethics program? 2. Has social media affected ethics in a positive or negative way?
To achieve an optimal match between strategy and structure, different corporate strategies require different organizational structures....
To achieve an optimal match between strategy and structure, different corporate strategies require different organizational structures. Please explain the corporate strategies and their corresponding organizational structures.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT