Question

Do you see any tendency reminder advertising in a particular stage of the products life cycle ? Geico

Answer 1

Geico is the organization that offers general insurance products and more specifically the vehicle insurance products. The vehicle insurance products that are in maturity stage of the product life cycle, offer the glimpses of reminder advertising. When the advertisement says that by giving 15 minutes, can save the 15% on car insurance, then it is reminding the car owners the value it can deliver if given the little attention. It is the example of reminder advertising. On a similar note, the advertisement addressing the US Federal navy people and offering discounts exclusively for them, reminds them that the benefits are exclusively designed for them and they can avail it. So, it acts as a call to action and navy people purchase the car insurance from Geico. So, the advertising run by the organization has shown the tendency to opt for the reminder advertising to remind the consumers the value they can get if they buy Geico insurance products.