Question

Read about the Product Life Cycle. Next, google search Coca-Cola products and you will see their different products (many not named Coca-Cola). Choose one and tell us in which phase of the product life cycle you think it is and provide 3 reasons (based on how the textbook describes the phase).

Answer 1

Coca-Cola Energy,

Phase- Introductory stage

Coca-Cola Energy Cherry – a flavor available exclusively in the U.S. – and their zero-calorie counterparts was available nationwide in 12-oz. sleek cans started in January 2020. All four varieties include 114 mg of caffeine per 12-oz. serving (roughly the equivalent of a 12-oz. cup of drip coffee), guarana extracts and B-vitamins. So this has been launched very recently.

1. Once a product has been developed, the first stage is its introduction stage. In this stage, the product is being released into the market. When a new product is released, it is often a high-stakes time in the product's life cycle - although it does not necessarily make or break the product's eventual success.

2. During the introduction stage, marketing and promotion are at a high - and the company often invests the most in promoting the product and getting it into the hands of consumers. Coca- cola was also investing lot of money for advertising and promoting this product.

3. It is in this stage that the company is first able to get a sense of how consumers respond to the product, if they like it and how successful it may be. However, it is also often a heavy-spending period for the company with no guarantee that the product will pay for itself through sales. Coca cola has conducted lot of research during this period Research shows that people are open to trying energy drinks, but are hesitant to give these products a try because of unfamiliar brands touting unfamiliar ingredients.

4. Costs are generally very high and there is typically little competition. The principle goals of the introduction stage are to build demand for the product and get it into the hands of consumers, hoping to later cash in on its growing popularity.