What is Amazon's Mission and Vision Statement? What is the company's corporate strategy and pricing strategy?

Expert Solution

Amazon’s mission statement is –

“We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.”

Amazon’s vision statement is –

“To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”

Amazon’s corporate strategy is –

Concentric diversification in which they keeps on adding the new products in order to gain more customers and achieving cost leadership as well.

Amazon’s pricing strategy is –

Dynamic pricing where they keep on adjusting the prices depending upon the various market conditions like demand, stock level, competition, new sellers, etc.

Source – Google, Amazon’s website

keosha answered 2 years ago

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