How do customers perceive marketing communications?Give a personal experience.

Expert Solution

Marketing communication is a very important aspect while conducting business and it possess an impact on the customer quite a lot. I believe that communication is the key and in order to successful in the marketing industry there is no way to succeed except effective communication. It has an effect on the customers and it can actually change the way the customer perceive regarding a particular good or service. A personal experience in my professional career actually made me aware of the role of marketing communication, an insurance client of our organization was not convinced to make an update in their existing product as they stated that it cannot be accommodated in their budget and we were unable to convince them by trying various methods. Finally they were convinced when one of our senior managers took charge and by his exceptional way of communication he was able to convince the client to make this update and I understood the importance of marketing communication in the business process.

keosha answered 9 months ago

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