Question

How do the Toledo Mud Hens use integrated marketing, communications, and various pricing models to promote their enterprise ?

Answer 1

The Toledo Mud Hens has been the most successful minor team of baseball in the country. As they dont have the star power they took the help of marketing to promote themselves. They advertise the games as wholesome,affordable family fun, which attracts them being affordable. They don't have restriction on ages of people,which in turn increases the crowd.

Attention is being sought by way of selling merchandise like tee-shirts, hats, food etc, which are bought by the fans, in turn being an indirect promotion.

Integrated marketing concept is being used to advance ticket buyers, who are ready to buy the tickets in advance and in huge quantities spending huge cash, in a hope to attract potential buyers.

Using the new system, to integrate the email system with other applications and identifying the past buyers, alerting them about the rental vacancies via mail, Which was its marketing communications strategy was also helpful

Apart from these, their rapport with the media, helped them be in the news( by ways of charities, socializing, helping education system etc) always has helped.