Question

1. What are the contexts for business and professional excellence?
2. Why is it important to study communication?
3. Why must a speaker consider all the elements in the communication model for communication with excellence?
4. Discuss the KEYS process introduced in this chapter. What are the four KEYS features?

please answer all the question

this class Business and Professional Communication

Answer 1

The text’s driving theme is professional excellence. To demonstrate excellence as a
professional, you must demonstrate excellence as a communicator. Excellence does not
equate to merely communicating a message effectively or simply demonstrating commu-
nication competencies. Professional excellence means being recognized for your skills as
a communicator and serving as a role model to others. Before you begin your journey
with this important topic, it is important to
understand some fundamental areas of communication, such as verbal communication,
nonverbal communication, and listening.
Additionally, it’s important to understand
the business and professional contexts that
will receive specific attention in this book.
The business and professional contexts you
will explore are beginning communication
principles (i.e., verbal and nonverbal com-
munication and listening), the job-seeking
process, workplace culture and diversity,
interpersonal communication, team com-
munication, communication and technol-
ogy, written communication, leadership,
presenting as a professional, and work–life
balance. These are the contexts that will no
doubt shape your experience as a profes-
sional. Keep in mind that communication is
at the core of the business and professional contexts you will study in this course.

Why Study Communication
1)Studying Communication can improve self-knowledge and self perception because most self-knowledge comes to us through communication.
2) Studying Communication can improve how we see others as communication is the way we meet others, develop and manage relationships and work effectively with others.
3) Studying Communication can increase our understanding of relationships.
4)Studying Communication develops important life skills.
critical thinking, problem solving, conflict resolution, team building, public speaking.
5) Studying Communication can help you succeed professionally. Creating strong oral and written messages, working well with others, managing your image, researching, analyzing and solving problems are key abilities employers look for.
6)Studying Communication helps you exercise your rights and become an effective citizen.

The communication cycle offers a model for communication. In its simplest form, the cycle consists of a sender, a message, and a recipient. Other models include the channel, which is the vehicle in which your message travels. For the purposes of speech communication, the speaker is you!

The speaker is perhaps the second most important factor in the speech communication model, second only to the message (your speech) itself. Let’s take a step back and look at a very specific definition of the message speaker, or sender.
When you think about how you craft your speech, you’re actually encoding your message. This doesn’t mean that your speech is laced with cryptic clues for your audience to determine the meaning and purpose, rather, it gives you a way to think about your speech in a new light. Your message’s recipient, the audience, will have to decode your message. With their brainpower, experience and intellect, they need to make sense of the very message you’re trying to deliver. This is why it’s so valuable to understand the importance of your role as speaker, as the initiator of communication in the delivery of your message.

When you are able to successfully communicate your message, that is, when the audience can decode your message, then you have become a successful communicator.
the
KEYS process as a way for professionals to develop their communication. Knowing your-
self means actively assessing your skills as a communicator and then developing strate-
gies to utilize your strengths and develop your weaknesses. Evaluating the professional
context entails proactively addressing the needs of your audience and understanding the
constraints of the communication situation, as well as developing your skills for com-
municating with a variety of audiences and situations. Your communication interaction
requires you to monitor your own verbal and nonverbal cues, in addition to the cues
from the audience within each communication interaction. Stepping back and reflecting encourages you to examine the effectiveness of verbal and nonverbal messages you convey to others and the overall success of various communication interactions and then take what you’ve learned and start the process again, developing the ability to adapt and improve continually.