Question

5. Social responsibility is an organization’s obligation to maximize its positive impact on stakeholders and minimize its negative impact. Explain.

Answer 1

It deals with the total effect of all marketing decisions on society. Although social responsibility is a positive concept, most organizations embrace it in the expectation of indirect long-term benefits.Three major categories of social responsibility issues are the natural environment, consumerism, and community relations. One of the more common ways marketers demonstrate social responsibility is through programs designed to protect and preserve the natural environment. Green marketing refers to the specific development, pricing, promotion, and distribution of products that do not harm the environment. Consumerism consists of the efforts of independent individuals, groups, and organizations to protect the rights of consumers. Consumers expect to have the right to safety, the right to be informed, the right to choose, and the right to be heard. Many marketers view social responsibility as including contributions of resources (money, products, and time) to community causes such as the natural environment, arts and recreation, disadvantaged members of the community, and education.