Question

Find a nonprofit/nonprofit campaign that you think is effective and makes you want to do something for that organization (give money, volunteer). You can also pick an advocacy ad, such as a “get out the vote” campaign.

Show an example of a print or social media campaign or link to a video.

Explain why you think it is effective. (How does it work for the target market? What is interesting or compelling about what the message is?)

Answer 1

Tagline is such a catchphrase that creates a memorable description about a product in an advertising industry. Tagline is usually a short slogan that leaves a long-lasting impression, if effective, upon the audience’s minds and becomes a reminder attached with a certain product.

My favorite tag-line is an old Mastercard product’s tagline: “There are some things money can't buy. For everything else, there's MasterCard.” This tag line is immensely appreciated because it was a very thoughtful slogan that comprehended possible avenues that this product could cover, leaving very little gray space for contradiction towards the utility of this product. In the year 1997, this tag-line for first introduce by the ad agency McCann Ericson. This was rather an award-winning slogan that ran nearly in about 100 different countries. This tagline spoke volumes about the versatility of the product and hence effective. Back in those days, when plastic money was not so popular, this Mastercard was one of the first of its kind to give us the glimpse of future of a revamp financial system worldwide.