Veritime Assurance Company provides both automobile and life insurance to
its customers. Income statements for the two products for the most recent
year appear below:
Automobile Insurance Life Insurance
Sales revenue ................ $4,000,000 $12,000,000
Variable costs ................ 3,510,000 10,200,000
Contribution margin ........... 490,000 1,800,000
Fixed costs ................... 600,000 700,000
Net income/loss ............... <110,000> 1,100,000
The president of the company is considering dropping the automobile
insurance product line. However, some policyholders prefer having
their auto and life insurance with the same...