In: Operations Management
9 The product life cycle model ________________________________________.
helps companies develop new products |
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explains the time it takes for a population to fully accept a new product |
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describes reasons for why consumers buy or don't buy a particular product |
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helps managers understand how marketing strategies need to be adapted as market conditions change |
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helps managers predict how much time it will take to bring a product to market |
helps managers predict how much time it will take to bring a product to marke
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