Question

Referring to Appendix B in the Kerin, et al. text, what potential marketing career appeals to you and why? Describe any experience that you may have already had in marketing assignments. (I chose business marketing).

150 words, please.

Answer 1

Business Marketing is a field that attracts me to take it up as a career because I believe that it is challenging and has a lot of potential in future. Now the question is what is business marketing? Business marketing is the process by which promotional strategies and advertisement strategies are used to endorse or promote a product or service or the brand. Gone are the days when organizations used to develop products and easily sell that to the market, today organizations need to make a proper strategy to promote their product or else because of the high competition it will be difficult for them to make their product a different and unique product out of the rest. I have been involved in marketing assignments and I believe that it was one of the most challenging and learning experience in my professional career where I was assigned to create a marketing plan for a software that was recently launched by the organization I was working for, it was a reporting software which already had competitors in the industry and hence I had to plan a unique idea to make it attractive and a better option to choose from and in the process I had to gather deep knowledge about the product and the details too and this was used to make the idea feasible in the market. It was quite a successful idea based on the response from the users and had made an impact in the market with the help of the strategy.