Question

Field Research
Career Exploration
Due: Sunday, July 12, 2020
Read Appendix B at the end of the textbook (pg. 516-521) titled “Planning a Career in Marketing”.
Do an internet search using websites such as: jobweb.org, monster.com, careerbuilder.com, ziprecruiter.com, glassdoor.com etc. to identify a job posting in each of the seven major categories of marketing occupations (Product Management and Physical Distribution, Sales, Nonprofit Marketing, Global Marketing, Advertising and Promotion, Retailing, Marketing Research). You should have one job posting per category.
For each job posting identify:
Job Title and Company (actual company that will be the employer)
Major responsibilities/duties of the job (you do not need to include all of the duties of the job just a few)
Educational and Occupational requirements for the job
Salary associated with the job*
URL for the job posting
*If you cannot find a salary associated with the job posting, use a second website source to research salaries for this type of job and list the salary range you found. Also, include the second URL.
Go to Peoplemapsystems.com and click on the buttons to read the descriptions of the four main personality types identified through the peoplemap personality assessment. You do not have to take the personality assessment.
Identify the four personality types
Identify which of the four personality types you feel best describes you. Explain why you feel you fit under the category you selected.
Based on all the information you researched identify (both the job posting information and the personality type information)
Which of the 7 job postings appeals most to you and why.
Which of the 7 job postings appeals least to you and why.
Checklist of Assignment Components
7 job postings (one job posting for each of the seven major categories). Include the Category as the heading for each job posting (see example format below)
5 required bullets for each job posting (see above)
If you cannot find the salary for the job posting you identified you will need to go to a second website to find salary information for that type of position. Be sure to identify both websites if more than one is used.
Identification of 4 Peoplemapsystems.com personality types
Identification of your personality type with explanation
Identification of most appealing and least appealing job postings with explanations
Common Pitfalls to avoid:
The job titles listed underneath each Marketing Occupation category on page 518 of Appendix B can be generic. In other words, the job title “Account Executive” could apply to a job in Advertising, Market Research, or Sales. Be careful that you are actually identifying jobs in each of the seven categories. READ the descriptions of the occupations to make sure you are identifying the correct marketing occupation.
Nonprofit marketing can be any type of marketing job as long as it is for a Nonprofit organization. You MUST identify the organization so that I can verify that it is a nonprofit. If you are having trouble finding a job posting try a different website such as: idealist.org or councilofnonprofits.org
Below is an example of formatting for a job listing under the Marketing Research Category:
Marketing Research
A. Market Research Senior Project Manager at Kantar
B. The Market Research Senior Project Manager will oversee market research projects from conception through completion. This includes: formulating market research design, collecting data, analyzing data, interacting with clients, presenting results and more.
C. Bachelor’s or Master’s degree in Marketing or Statistics and 5+ years experience in Market Research field
D. no salary listed but typical salaries for this type of job according to salary.com $108,000 - $138,000
E. Job Posting:
https://www.glassdoor.com/job-listing/market-research-senior-project-manager-kantar-JV_IC1134741_KO0,38_KE39,45.htm?jl=3064392573&utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic
Salary Posting:
https://www1.salary.com/mi/warren/product-marketing-analyst-senior-project-lead-consultant-salary.html?utm_campaign=google_jobs_salary&utm_source=google_jobs_salary&utm_medium=organic

Marketing

Answer 1

1.Product Management and Physical Distribution
A.Distribution Manager at McLane Company,Fort Worth, TX
B.Distribution Manager will Direct and motivate teammates.
Coordinate the investigation of injuries, accidents and unsafe conditions through the application of company safety standards.
Maintain a safe facility, including managing the sanitation program, in accordance with company and governmental standards.
Ensure that warehousing procedures drive profitability by offering cost-effective solutions.
C.Must have Bachelor degree in Business or a related field and 5 years experience in all facets of outbound and inbound warehousing.Be familiar with warehousing recordkeeping computer software. and skilled on Excel, Microsoft Word and Access PC programs.
D.$5,953 - $9,209 a month
E.Job Posting:
https://www.indeed.com/q-Physical-Distribution-Manager-jobs.html?vjk=1afe6d5fd9c57fd0

2.Sales
A.Senior Sales Manager at VIBRANT MEDIA (Black Sheep)
B.Senior Sales Manager will Promotes and sells media products and services.
Set up meetings with key agency personnel and clients (brand manager, marketing manager, head of social media etc)
Write proposals
Negotiate prices and book new business.
Identify and grow relationships with media agencies and brands.
Manage and maintain a sales pipeline.
Works to reach sales quotas and delivers sales reports to upper management.
C.Must have a Bachelor's degree/MBA/PGDM in Advertising/Mass Communication
D.₹ 3,00,000 - 5,00,000 P.A.
E.Job Posting:https://www.naukri.com/job-listings-senior-sales-manager-vibrant-media-black-sheep-mumbai-3-to-5-years-230620001611?src=seo_srp&sid=1594491822784441&xp=2&px=1

3.Non Profit Marketing
A.Director of Resource Development at United Way Snohomish County,Everett, WA 98201 (Port Gardner area)
B.Director of Resource Development should Demonstrate the skills, abilities, and experience needed for this role regardless of education and compensation history.
Are inspired by our values of integrity, collaboration, innovation, equity, and outcome oriented.
Are willing to grow in personal and professional learnings of social and racial justice.
Demonstrate a commitment to improving outcomes for young children their families with low-income.
C.Must have 10+ years related experience and progressive leadership with a proven history of high level, high return fundraising or business development results based on building strong, lasting relationships with donors/customers, or equivalent combination of education and experience.
D.$80,000 - $90,000 a year
E.https://www.indeed.com/jobs?q=Nonprofit+Marketing&vjk=9e490f2eff97b602

4.Global Marketing
A.Senior Manager / Manager - Marketing Communication at Columbia Asia Hospitals Private Limited,Bengaluru
B.Senior Manager should manage the marketing communications function - including communications calendar, brand and
content development
Develop presentations, collateral, brochures, leaflets, and other sales & marketing tools to support both ATL, BTL and Digital activities.
Work with Marketing teams in units to create and manage a communications calendar in line with the marketing plan
C.Any Graduation with PGD in Marketing and Must have Professional experience:6 to 8 years of experience in Marketing Communication
Healthcare experience preferred
D.Salary will be ₹1,520,511 as per https://www.payscale.com/research/IN/Job=Sr._Manager%2C_Corporate_Communications/Salary#:~:text=A%20mid%2Dcareer%20Sr.,1%2C520%2C511%20based%20on%2039%20salaries.
E.https://www.naukri.com/job-listings-senior-manager-manager-marketing-communication-columbia-asia-hospitals-private-limited-bengaluru-bangalore-6-to-8-years-040620001187?src=seo_srp&sid=15944926121197037&xp=3&px=1

5.Advertising & Promotion
A.Communications Manager at University of Houston Houston, TX
B.Communications Manager Designs and coordinates publications for the program, including brochures, newsletters, annual reports and other marketing and promotional materials.
Manages the design and update of program web sites.
Coordinates the procurement and management of graphic design, printing and other publication-related services.
C.Must have Bachelors and 3 years experience
D.Salary: 3,881.00 - 5,047.00
E.https://www.indeed.com/q-Advertising-Promotion-jobs.html?vjk=6e9a0c30ac47f601

6.Retailing
A.DEPUTY MANAGER - RETAIL CO-ORDINATION at Phoenix Designer Furniture Mumbai
B.DEPUTY MANAGER Should possess flair and aptitude to handle relationship and liaison with visitors, clients and architects. Should effectively co- ordinate between manager and sales team of the company s retail stores for product presentation, detailing and data processing to convert business prospects.
C.Candidates should be graduate, smart, presentable and fluent in english. Should be form the background of furniture/ allied industry with 3/ 4 years experience.
D.Salary :₹883K / yr as per glassdoor.co.in
E.https://www.naukri.com/job-listings-deputy-manager-retail-co-ordination-phoenix-designer-furniture-mumbai-4-to-9-years-021118500054?src=seo_srp&sid=15944935333346821&xp=1&px=1

7. Marketing Research
A.Research Associate/Research Analyst - Market Research at Axiom Market Research & Consulting - Pune, Maharashtra
B.Research Associate will analyze various industries to identify market share, drivers, restraints, competitive landscape etc.
Conduct primary research by identifying and setting up primary calls with, CXOs, Directors, Managers, Scientist, Knowledge professionals etc.
Deliver research findings in customized/syndicate reports in PPTs and other formats, as the requirement
C.Candidate should have MBA, MSc (Chemistry and Biology), BE (Chemicals)
D.Salary:23,109/month as per https://www.glassdoor.co.in/Salaries/market-research-associate-salary-SRCH_KO0,25.htm
E.https://www.indeed.co.in/Market-Research-jobs?vjk=bc3e4537e25f1183