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In: Math

To identify regional groupings of market segments it is useful to use which of the following...

To identify regional groupings of market segments it is useful to use which of the following research tools? Select one: a. Cluster analysis b. Factor analysis c. Simple random sampling d. Open-ended questions

The following marketing research technique(s) is used for perceptual mapping: Select one: a. correlation and regression b. conjoint analysis c. t-tests and ANOVA d. multidimensional scaling

Solutions

Expert Solution

solution :

Cluster analysis :
Bunch examination or bunching is the undertaking of collection an arrangement of articles so that items in a similar gathering (called a bunch) are more comparative (in some sense) to one another than to those in different gatherings (groups).

Factor analysis:
a procedure in which the estimations of watched information are communicated as elements of various conceivable causes with the end goal to discover which are the most critical.

Simple random sampling:
Basic arbitrary examining is a testing strategy where each thing in the populace has an even shot and probability of being chosen in the example. Here the determination of things totally relies upon shot or by likelihood and along these lines this inspecting strategy is likewise once in a while known as a technique for possibilities.

Open-ended questions:
An open-finished inquiry is intended to empower a full, significant answer utilizing the subject's very own insight as well as sentiments. It is the inverse of a shut finished inquiry, which empowers a short or single-word reply.

To identify regional groupings of market segments it is useful to use Simple random sampling


correlation and regression :
Relationship and Regression are the two investigation dependent on multivariate appropriation. ... Connection is portrayed as the investigation which tells us the affiliation or the nonattendance of the connection between two factors 'x' and 'y'.Mar 8, 2018

conjoint analysis :
'Conjoint investigation's is a review based factual strategy utilized in statistical surveying that decides how individuals esteem diverse characteristics (highlight, work, benefits) that make up an individual item or administration.

t-tests and ANOVA:
Examination of fluctuation (ANOVA) is a gathering of measurable models and their related estimation methods, (for example, the "variety" among and between gatherings) used to investigate the distinctions among gathering implies in an example. ... ANOVA is valuable for looking at (testing) at least three gathering implies for measurable centrality.

multidimensional scaling:
Multidimensional scaling (MDS) is a methods for picturing the level of similitude of individual instances of a dataset. It alludes to an arrangement of related appointment systems utilized in data representation, specifically to show the data contained in a separation lattice.

multidimensional scaling is used for perceptual mapping


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