Question

identify at least two distinct market segments for Tesla model S or X. Each market segment description must include at least three (more if needed) of the characteristics from amongst any of the four bases categories, e.g. one from demographic variables, one or two from psychographic variables, and one from behavioral variables, or a similar scheme. Be sure to explain your choices based on what customer need the product or service offering can fill for each segment.

Answer 1

Tesla is an American company manufacturing the electric vehicle, energy storage, and solar panels. For Model and S and X Tesla use a concentrated segmentation strategy and Online strategy, this strategy will allow Tesla to employ its limited resources efficiently, and marketing through its websites. Tesla has 2 different models S and X. Model S is a sedan and Model X is a long run SUV.These vehicles are designed to maximize safety and for higher customer satisfaction.

Tesla doesn't promote much, its marketing is through its website, all the models are showcased with so many interior exterior view videos of the car, it links with social media websites such as twitter, facebook, youtube to promote their products. eg: demographic variables for this strategy: In general women like sedans and male like SUV they have designed great quality cars equally by that 2 models, if there are large members in a family SUV fits well, whereas small family sedan suits well. psychographic: Higher cader employees prefer sedan than SUV. Long distance travelers prefer SUV based on their social status one tends to buy a car upper generally tends to buy superior products compared to others these both are designed in such way they are more for upper-class society. behavioral variables: cars are purchased based on their knowledge, based on their usage eg: if they are heavy users they can go for SUV and neede a low operating cost can go for X.

Tesla uses concentrated segment strategy to provide a differentiation. Geographic variables: they are used when a product satisfies to an area ex: Tesla market to Europe because they have high gas prices and green friendly environments. demographics: market to males having a high income.Psychographic variables: The interest of the people are noted and based on their preference they try to modify them, ex: Tesla S is perfect for customers with a taste or need of a sports cars including low operating cost and safe driving.