Question

What criteria should a lawn equipment company use in assessing the attractiveness of market segments? What sort of information is needed to fill in the market-product grid and allow the firm to make that target market decision?

Answer 1

A lawn equipment company should be using a matrix to find out the public reactions to impact of the pollution, it is producing on the environment and it should be trading off with the benefits with the cost of environmental damage.

it needs to counter that effect with the benefits and try to find the tradeoff between the environmental damage and the benefits provided in the order to attract various group of customers, and it should also be trying to find out the cost sensitiveness of various consumer regarding this equipment and it should be trying to gather such informations and Target such potential market which are less concerned about environmental impacts and more concerned about their own uses and that group will be catering to the need of the company as they will try to enhance the profit of the company through purchase of the product and they will not considered the environmental impact