Question

Make a positioning statement for a company doing business in each of the following segments. Identify the specific positioning strategy that you are using (use a different strategy for each category).

Airline

Recreation Center/Gym

Coffee

Vacation Destinations

Chocolate

Answer 1

Making positioning statement- Distinguish feature of there brand to create suitable image, positioning focus on product. Positioning develops trough through S-T-P approach segmentation targeting and positioning approach.

Following are given segments airline, gym , coffee, vacation destination, chock.

Positioning strategy for Airline- Targeting economic class customer or Executive and accordingly price strategics services grouped 1. Full range crier medium price example- Indian airlines

2. Low cost crier with low price. example -Air deccan , spice jet

3. High service high price - Taj airways

4. Good service medium price- Jet airways.

Positioning strategy for coffee- Bru coffee position itself as invoke seance of warmth, love , happiness and good sprit among people. happiness begins with bru.

Recreation center - Fitness is awareness. People can enjoy double pleasure if they are physical fit. Thus developing interest among the people. Either for weight loss or maintaining average weight.

Vacation destination - Many tourist visits to differ station according to their interest - Thus visiting to forest with specific objective group this visitor . Visitors for birds lover or visitors for wild animals. and accordingly to attract interest of particular target group different tour Model develop.

Chocolate - all type of customer comes under this segment and different brands get promoted by chocolate. thus according to festival special packaging get introduce and promoted by Cadbury. Different packaging according to event viz birth day of kids such introduction of packaging also found more attracting.