Question

Apple adopted 4 pricing strategies

• Marketing skimming pricing
• value-based pricing
• product line pricing
• psychological pricing

Question: How these pricing strategies complement one another?

Answer 1

Marketing skimming strategy adopted by Apple helps it to quote high prices when a new product enters the market. High price lets the consumers know about the good quality of the product and help maintain its high position.

Value based pricing strategy enables Apple to price its products high because Apple products are highly valued by its clients.

Under product line pricing, Apple launches products of different price range under the same brand name. So the people who value this product but can't buy higher priced products, purchase the ones with lower prices. This also helps Apple to have good position in the market and increase its sale.

Through psychological pricing strategy, Apple can price its products high because of the psychology that high priced products are good in quality. This helps Apple to have a good reputation of producing high quality products in the market.

All these strategies thus work with each other and complement each other with the aim of helping Apple company to maintain good position in the market and price its products according to their high value and good quality.