Question

Learning Objective: Explain why different people are motivated by different things.
Summary: The goal of this exercise is to give students practice aligning individual and organizational goals, and thinking like a manager in managing employee motivation. Imagine that you are the management team of a new retail clothing store named Threads. Your company’s business strategy is to provide high-quality customer service and to provide high-quality products. You are not the cheapest store in town, but you expect your employees to create a service-oriented atmosphere that customers will be willing to pay a little extra for. You recognize that your sales staff will be essential to your store’s success, and you want to create a system that motivates them to help create a competitive advantage for your business. Because this is the first store you have opened, you have the opportunity to decide how to best motivate your staff. Market-competitive starting salaries have already been established, but you have decided to allocate 10 percent of the stores’ profits to use to motivate your sales staff in any way you see fit.
Question to be answer

What goals would you set for your sales staff? (750 words)

Answer 1

Goals for motivating sales staff :
1) Make sales staff feel valued -- ways to make sales people valued

a) Invite them to get involved in decision making

b) create flexible work arrangements

c) offer rewards beyond cash that are important to them ( time off, public recognition, opportunities to share/lead )

2) Recognise initiative :

Reward them for bringing new ideas to increase market share and find new customers. Give larger rewards for ideas that are implemented and even larger rewards for ideas that work.

3) Celebrate small wins :

  Small wins have a disproportionate power over boosting moods and changing the perception of challenge . Small win recognition is powerful.

4) Praise the group publicly :

Public praise for the team gives a double dose of morale. It will help them to do more such work and even better.

5) Set daily , weekly and monthly goals :

Make daily , weekly and monthly goals , motivate them to achieve them by providing incentives for completing the goals. Incentives ( not necessarily money ) like chocolates (any sweet ), speakers.