Question

conduct a micro analysis for Biolite Camp stove and include micro environmental factors (how suppliers, channel members, competitors, and

customers may affect the marketing plan)

Answer 1

The Biolite Camp Stove is a stove that uses thermoelectric technology and converts the cooking heat into electricity. It is best for travelers who love traveling as it's primary function is to provide cooked food, and it is also used for charging the phone, use as an LED light.

As per the microenvironmental analysis, various factors can affect the marketing plan of this company. It can be as follows:-

1) Suppliers:- Since the product is not much known to the consumers, there are fewer suppliers of this product. Due to this, the supplier takes advantage of this factor and charges a high cost for the product. Due to this, the production cost gets higher, and it affects the company's marketing plan.

2) Channel Members:- Channel partner plays a vital role in delivering product from the manufacturer to the Consumer. Since there are a few companies that deal with Biolite Camp Stove, there are not many channel members. The company needs to pay a considerable amount to the channel members to transport their products, this can lead to an increase in the cost of production that affects the company's marketing.

3) Competitors:- The companies that deal in ordinary stove started entering into manufacturing Biolite Camp Stove because of the change in trends and environment. Recently, the number of people traveling has increased significantly, leading to an increase in Competitors for the product. So, the company should advertise more and more to attract the Consumer.

4)Consumers:- Recently, consumers are buying this product very much because of the increase in traveling to mountain regions. Due to this, the demand for the product is increasing rapidly. So, the company should also boost its production to meet the demands of the Consumer.

Choose a business entity in our world today, and perform an "ethical audit" on its practices, employing course materials in Business Ethics.

When performing your audit, you should ask how the four philosophers we have studied this term would think of your chosen company's culture. However, even greater significance, how well does this company fare according to the standards expressed in The Responsible Company, especially about the "Checklists" in that work's Appendix.

The Biolite Camp Stove is a stove that uses thermoelectric technology and converts the cooking heat into electricity. It is best for travelers who love traveling as its primary function is to provide cooked food, and it is also used for charging the phone, like an LED light.

As per the microenvironmental analysis, various factors can affect the marketing plan of this company. It can be as follows:-

1) Suppliers:- Since the product is not much known to the consumers, there are fewer suppliers of this product. Due to this, the supplier takes advantage of this factor and charges a high cost for the product. Due to this, the cost of production gets higher, and it affects the marketing plan of the company.

2) Channel Members:- Channel partner plays a vital role in delivering product from the manufacturer to the Consumer. Since there are a few companies that deal with Biolite Camp Stove, there are not many channel members. The company needs to pay a considerable amount to the channel members to transport their products, and this can lead to an increase in the cost of production that affects the company's marketing.

3) Competitors:- The companies that deal in ordinary stove started entering into manufacturing Biolite Camp Stove because of the change in trends and environment. Recently, the number of people traveling has increased significantly, leading to an increase in Competitors for the product. So, the company should advertise more and more to attract the Consumer.

4)Consumers:- Recently, consumers are buying this product very much because of the increase in traveling to mountain regions. Due to this, the demand for the product is increasing rapidly. So, the company should also boost its production to meet the demands of the Consumer.