I. Prepare a marketing plan for a new or existing product,
service, or idea. Include the following information: a) Executive
Summary (A summary, no longer than one page, of the marketing plan)
b) Specifically identify and describe each factor of the marketing
environment (internal and external) c) Marketing plan (specify
resources, objectives, marketing strategy) d) Target market e)
Describe marketing mix (product, distribution, promotion, pricing
decisions) f) Include a SWOT analysis II. Grading is based on
completeness, thoroughness and creativity...