Question

Environmental Analysis: Discuss and evaluate the environmental factors (technology, economic, political & legal, socioculture (consumer preferences), demographics, etc.) of the corresponding market. Discuss the market characteristics (size and growth; segmented or concentrated; customers’ preferences, etc) Tha Market is Coca Cola and is 1200 words required.

Answer 1

Coca Cola

A carbonated soft drink well known and dominant in the 20th century produced by The Coca Cola Compay. the worlds largest beverage company. The name originates from itz basic ingredients Kola nuts and Coca leaves extarcts although the formula for formation of the soft drink remains a trade secret. the company was considered as one of the most recognised brand in the world and It stood third after Google and Apple as one of the worlds most valuable brand.

The company follows a franchining model of production and distribution wherein the comapny produces the concentrate and ships it to the licensed coca cola dealers across the world, the drink goes though more processes for the finished product which is then bottled and caned for consumer consumption. It also has various other cola drinks in the name of coke like the diet coke etc and has aound 3000 beverage brands in porfolio. the coca cola is also known as the american brand which represents the the significance of the american culture.

the company adopted new bottling techniques. with thw advance in technology the produce was distributed to a large volume of consumers at every nook of the world and at the desired quantity. the demands were perfectly met by the supply which enhanced the consumption of the product giving a boost to the manufacturing of the coke and helped the economic condition of the company have to reach the worlds topmost position.technological advancement boosted the capability of the company to serve approximate of 1.6 billion people a day. they expanded their horizon and spread across the world by purchasing bottling plants all over which contributed towards the companies pure assest rather then having them privately owned and benefited the comapny to a great extent. marketing the product through advancement advertising and reaching it consumers to the farthest of places, investing a huge amount inadvertising and innovative projects and promotions,recreational campaingns and projects to improve itz image made the company soar high.the company also wellknown for generating lot of cash in international affairs and sales and spends millions of dollars in consumer satisfaction and remains a loyal brand. Inorder to remain effective and efficient in the competitive markets the company has mastered the advancing advertising strategies. their main focus is on effcetive advertising, mordern,innovative and consistent and through various modes and mediums of advertising the plethora of goods they have for consumption.

the government inventions has not affected the functioning and production of the company much. the continuous business cycle that never lets the company stop with continuous efficient production with multiple variables of the product. there in no significant fluctutation in the price of the productsthat would affect the companies performance. the market will keep functioning for thses beverages as long there id production and consumption.the companies adaptation abilities have lead the company to progress for amlong period of timme. innovation, up tothe mark, to stay in loop with time and change the marketing strategies according to time and adopt to innovative technology and investing in huge amounttorea the targetedustomers to the remotest place as requirements has made the company a leader