In: Operations Management
breifly about "creativity " in 400 word ?
Answer-
- CREATIVITY -
Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.
- Three reasons why people are motivated to be creative:
need for novel, varied, and complex stimulation
need to communicate ideas and values
need to solve problems .
In order to be creative, you need to be able to view things in new ways or from a different perspective. Among other things, you need to be able to generate new possibilities or new alternatives. Tests of creativity measure not only the number of alternatives that people can generate but the uniqueness of those alternatives. the ability to generate alternatives or to see things uniquely does not occur by change; it is linked to other, more fundamental qualities of thinking, such as flexibility, tolerance of ambiguity or unpredictability, and the enjoyment of things heretofore unknown.
- Ways that "creativity" is commonly used:
Persons who express unusual thoughts, who are interesting and stimulating - in short, people who appear to unusually bright.
People who experience the world in novel and original ways. These are (personally creative) individuals whose perceptions are fresh, whose judgements are insightful, who may make important discoveries that only they know about.
Individuals who have changes our culture in some important way. Because their achievement are by definition public, it is easier to write about them. (e.g., Leonardo, Edison, Picasso, Einstein, etc.)
- The Systems Model of Creativity:
the creative domain, which is nested in culture - the symbolic knowledge shred by a particular society or by humanity as a whole (e.g., visual arts)
the field, which includes all the gatekeepers of the domain (e.g., art critics, art teachers, curators of museums, etc.)
the individual person, who using the symbols of the given domain (such as music, engineering, business, mathematics) has a new idea or sees a new pattern, and when this novelty is selected by the appropriate field for inclusion into the relevant domain
Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new one...What counts is whether the novelty he or she produces is accepted for inclusion in the domain."
- Characteristics of the creative personality:
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