Why is the use of direct and indirect channels important to Target?

Expert Solution

Customers in this globalised scenario of business are offered with variety of options for shopping. It is not like the older lifestyle where only one or two retail markers were available. Today technology and communication growth has today turned upside down the methods of shopping ,ordering things from the ease of home. So manufacturers and producers of products and services should exactly choose the types of direct and indirect channels to market and reach the right audience.

The following are the reasons to use direct and indirect channels to reach the targets.

1. Direct and indirect channels can briefly analyse the needs of the customers and give priority to those products.

2. These two types of channel distribution will give feedback about the preference of the customers.

3. These channel promotions will directly impact the buying behaviour of the customers.

4. Direct and indirect channels specify even the slightest details of the products.

5. Sales and marketing sees a huge surge in the profit scale of the product.

6. Channels are successful methods of introducing new products.

7. It gives more transactions operations to the organization and the individuals.

8. It bridges the gap between the producer of a product .

keosha answered 1 year ago

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