Question

do you know if HP desktop computers uses direct channels, indirect channels, or both direct and indirect channels? Why?

Answer 1

The distribution or marketing channels are critical and play a vital role in the success of a manufacturer. Marketing channels move product directly from the manufacturer to the consumer, or make use of intermediaries between the manufacturer and the consumer, depending upon the choice of routing. Many manufacturers choose to sell their products directly to end-users, which is a direct channel others choose channel intermediaries. Intermediaries a re firms or individuals such as wholesalers, agents, brokers, or retailers that help move the product from the manufacturer to the consumer and also add value to the product.

Hewlett Packard (“HP”) is a U.S. information technology corporation headquartered in California, USA. HP uses the marketing mix strategy, which involves both – Direct & Indirect approach to its customers. It has a well-placed distribution channel. It sells its products to the individual customers and business enterprises, directly and indirectly, both. HP has retailers and technology vendors for the distribution or marketing of their products.

HP has its own exclusive outlets where it provides various products and services. HP hires individuals that deal with the customers directly and efficiently. It has an online distribution method as well, where the orders are placed either in the official website or in other shopping websites.