What's the difference between direct and indirect marketing channels?

Solutions

Expert Solution

Difference between direct and indirect marketing channel is as follows -

1) Definition - Direct channel involves the delivery of goods directly from manufacturer to customer. The indirect channel involves the delivery of products with the help of intermediaries.

2) Number of levels - Direct channel has a zero level. It means there is no intermediary. Indirect channel involves three levels. One level has a supply chain of manufacturers, Retailers, and consumers. Two-level has a supply chain of manufacturer, wholesaler, retailer, and consumer. Three-level has manufacturer, agent wholesaler, retailer, and consumer

3) Customer base - Direct channel is used by the companies which have a small customer base. The indirect channel is used by the company, which has a large customer base.

4) Example - Example of a direct channel is online selling. An example of an indirect channel is selling goods to the wholesaler.

keosha answered 6 months ago

Next > < Previous

Related Solutions

What's the difference between a direct marketing channel and an indirect marketing channel? Provide and example...

What's the difference between a direct marketing channel and an indirect marketing channel? Provide and example for each

What's the difference between direct and indirect measurements? and which is better

Compare direct marketing channels and indirect marketing channels. Provide some examples where a company might want...

Compare direct marketing channels and indirect marketing channels. Provide some examples where a company might want to go direct, and other examples where indirect channels might be more appropriate. Name the various types of resellers in marketing channels. Describe the three strategies that a firm can use to determine the number of market intermediaries and discuss the strengths and weaknesses of each strategy

What are the major similarities and major differences between the direct and indirect channels of monetary...

What are the major similarities and major differences between the direct and indirect channels of monetary policy?

what is the difference between direct and indirect material and labors?

do you know if HP desktop computers uses direct channels, indirect channels, or both direct and...

do you know if HP desktop computers uses direct channels, indirect channels, or both direct and indirect channels? Why?

Why is the use of direct and indirect channels important to Target?

a) Describe to the difference between direct and indirect effect in the cell when radiation is...

a) Describe to the difference between direct and indirect effect in the cell when radiation is incident. b) What is their prevalence?

) Explain the difference between a direct and indirect observation. Provide an example of each not...

) Explain the difference between a direct and indirect observation. Provide an example of each not found in the “Error in Surveying” reading. What is the definition of an error? Why can we not calculate an exact error?

Define and describe the difference between the direct and indirect methods for calculating the cash flow...

Define and describe the difference between the direct and indirect methods for calculating the cash flow from operating activities. What are the other major sections of the cash flow statement? Describe the main functions of these components.

Subjects