Question

What are Panera bread resources and capabilities

Answer 1

answer-

Panera Bread Company is a chain store of bakery-café fast casual restaurants with over 2,000 locations, all of which are in the United States and Canada.

its resources are its restaurants, its brand name & its employees which have make the panera bread a big food name in the country.Panera offers a great variety of healthy, fresh menu items. Panerahas done much to earn their corporate Goodwill and brand name recognition. There is comprehensive front and back house training of employees, whom they see as skilled providers of the Panera’s“Concept Essence,” and not merely cogs in machine. Something unique, Panera gives healthcarebenefits to everyone who works 25+ hours a week, employee stock purchase plan, and competitive, ormany times, higher wages than competitors. The well trained associates and owners in return maintainexcellent quality control. The high quality of food, and excellent quality control had led to a greatamount of Goodwill for the company, as well as brand name recognition.

its capabilities are patterns & skills which panera uses them to utilizes its resources for desired goals. panera’s healthy, value-oriented menu provided customers with a variety of choices building on Panera’s baking expertise. Menu items were regularly reviewed and updated. Panera did not use a test kitchen. Instead, many of the menu offerings had their start at the Research and Development team’s twice-yearly retreats to the Adirondacks, where team members took turns trying to out-do each other.Many creations have come directly from these retreats to the bakery-cafés. These tasty treats added to Panera’s product differentiation and aided in spurring on growth. As Panera expanded operations, it used its cash to build new bakery-cafés that generated a highROI, as Panera took advantage of the recessionary factors that were driving costs down, while stillremaining focused on finding locations that would deliver high sales volume. Panera was also able tonegotiate favorable terms on real estate leases, as well as food supply contracts due to solid namerecognition and perceived stability of the Panera Bread Company corporate brand.

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