Question

I. Choose 1 of 3 topics: undergraduate athlete (any sport), sports-inspired clothing line or a sports management company. II. Develop a detailed strategic sales plan that will: sign the athlete to a professional team, sign a contract for a nationwide chain to carry the clothing line, or sign an athlete or sports organization to a management company. The sales plan must include: 1. background of person, product or management company 2. long- and short-term goal of closing the deal 3. possible objections and response from the potential client(s) 4. methods to use to close the deal 5. a sample sales letter/email 6. call script(s)

Identified a target consumer market for a product/service. Detailed the characteristics and buying tendencies of this segment and any subcultures Identified a target consumer market for a product/service. Detailed the characteristics and buying tendencies of this segment and any subcultures
Explained the internal and external influences to the target market's decision process
Design a marketing strategy to promote/introduce the product/service, increase sells and sustain brand loyalty.
Prepared a S.W.O.T. analysis

Answer 1

Gopro has a different form factor as well as having a different identity in the camera market. Projecting itself as a sports brand which can be used in different sports as well as being used in the common day to day life. GoPro has successfully differentiated itself from the different category of the cameras with the help of the innovative design as well as multiple accessories given for day to day jobs as well as extreme sports. I having a wide angle lens which can capture more and more out of the frame.

GoPro has primarily targeting on the sports industry as well as targeting on the home camera. By targeting the extreme sports just like the para diving parasailing water sports and different sports in which the first person view is very necessary GoPro have successfully integrated itself in the market. GoPro has became a second name for the first person camera in the market. By having a very was support and extreme availability of the accessories for GoPro it has successfully integrated into different sports events .

Go cross products are developed according to the need customer provides the feedback and it is developed according to the feedback of their customers. New implementation of the technology and the changing technological implementations are done inside the cameras to stay competitive to the market. Study over the competitors as well as the cheaper competitors GoPro is directly competing with each and every competitor successfully. Oberoi does not follow the traditional development method which was described in the book, google doesn't rely on the traditional sources of development but it relies on the technological advancement as well as prototyping by giving out the prototype to the actual sports when to take a test on the same.

By maintaining the customers needs and implementing new system technologies into the GoPro cameras. GoPro has successfully avoid the traditional method of developing the cameras and the equipment which can lead into Earth monotonous company which develops the similar cameras every time. By having a focus on the customer needs goPro has successfully built a platform to provide the specific cameras to the customers.

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