Question

For this week's discussion, please choose any or all of the following topics.

1. In business contexts, there is frequently a divide between those who analyze, and the consumers of analytics. What are some of the challenges both analysts and consumers of analytics face when working toward becoming analytic competitors?
2. As an analytic professional, what might you take into account if you were tasked with prioritizing new initiatives for your organization? What factors might influence what initiatives take precedent?
3. Alfred Korzybski said, "A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness." Generations of social scientists have conjured up Korzybski when talking about the "gap" between a construct and measurement. What is the issue here? Will there always be a gap? What is a real-world example of a construct-measurement mismatch?

Answer 1

The challenges that business analysts face are misconception about the scope of work in business analytics, specifications unable to satisfy needs of the development team, ever-changing requirements or needs of the customers, potential conflicts with different stakeholders and undocumented processes. On the other hand, customers of analytics face challenges such as multiple sources of data, quality of the data and translating the data into business impact.

Various criteria for evaluating business analytics projects are executive sponsorships, right problems, data, resources, time and projected benefits. Executive sponsorship gets affected due to the benefits that senior executives and management derive from the results, right problems indicate the ones required for data sets, data is affected by the quality, quantity and type, resources include sufficient skills, tools, processing power, time involves requirements and priorities for delivering the project and projected benefits is affected by the potential outcomes.

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