In: Operations Management
what are the Future prospects for Rebranding? I need three or four paragraph
Rebranding means when an organizations product gets a new shape and come up with the new name, design, and other combinations in the market. The future prospects of rebranding are very satisfying and beneficial for the needs of the business.
For an example; a manufacturing company is leading its business with full force from the decades by establishing the reputed brand in the market. At the moment a new competitor arrives in the market by following the same business process, at this stage the new company will try to explore its brand in the market. The customers all around the parts will try to get attracted to the new company. It is the time in which the pre-existing company needs to think of rebranding.
The purpose of rebranding is to re-establish the brand in a new
format, new design, symbol, combination, and name etc. If the
competitors suddenly arrive in the market then rebranding of the
pre-existing company is necessary to keep saturated in the market,
otherwise, the competitors will take the market and the
pre-existing organizations may lose their potential customers.
The future prospects of rebranding are more aspiring in the sense
of holding the market. It is necessary for an organization to
initiate the rebranding process for stable engagement with the
business for creating a different identity in the minds of
consumers, investors, competitors, and other stakeholders. It
encourages the customers to stick to the organization by upgrading
its creative process that they really desire. Entirely, the
rebranding is the process for future prospects to keep the brand
sustain in the organization and through rebranding, the
organization gets the scope to rule the market with the new
formation of the product that they manufacture. In this way, they
hold the market with full force and the customer’s concentration
towards them sustains for longer that keeps the constant growth in
the organization.