Question

How do you define your personal brand, imagine what people might say about you when you leave the room. If you put yourself in that scenario, what are three (3) traits and three (3) skills that those in the room would recognize you for having? How do you think those traits and skills are beneficial to an employer?

Answer 1

Personal Brand is the unique combination of skills, traits and experiences that makes you you. It is basically promoting what you stand for. Personal branding is the practice of people in marketing themselves and their careers as brands. Its all about how you carry yourself, your personality your dressing sense, the way you speak, how you interact with people and how comfortably you are able to develop personal relationship inside a room with people.

The Three Traits

1. Approachable: You should be accessible and approachable to the people. When people can think of approaching you instead of others, it speaks of your powerful branding. Also you should be answering calls, emails so that people will always be under the impression that they can expect a response from you, it adds to the powerful personal branding.
2. Attitude: People dont care about your problems, they only are concerned about the solution to their problems. So always pur your best self forward, even if you dont feel like it.
3. Integrity: You like it or not, but truth always pops out , no matter how hard you try to hide it. So always be honest, loyal and a person full of integrity. Being loyal, honest helps buildd a powerful and credible brand.

Skills for personal branding:

1. Interpersonal Skills: The sweet charming personality of a person attracts attention of people in a room. You should dbe able to develop relationship with many people within a room.
2. Non-verbal Communication: Its not only what you speak, but how you speak creates an impression. The body language, the way you present yourself creates the first impression to last long.
3. Dressing Skills: Dressing skills is one of the key skills for personal branding. Your dressing sense creates the right impression in a room when you walk in. It should match the personality and occasion.

Employees represent the organisation inside and outside the campus of the organisation. The better personal branding, it helps build the brand of the organisation. Poor show by the employee outside, could hamper the image of the organisation. A customer keeps the image of the company through its employees. the better branding by employees it helps improve the brand image of the organisation.