Question

Why would a Human Resources department like to use Twitter, Facebook, or LinkedIn?

Answer 1

The main objective of the HR department is to attract talented individuals from other organizations and also from the other fields. Whenever there is a job vacancy in the organization, the HR department starts to hunt for the right candidate so that a candidate who has the similar types of traits and skills are required for the vacant job can be selected. For this objective, the department has to initiate the recruitment process and start looking for candidates.

In the recruitment process, the different social media platforms such as Twitter, Facebook, or LinkedIn can be quite useful in identifying prospective candidates. The HR department can post the requirement on their social media handle, can provide the link to the different other accounts, and can also send the message to the other individuals who have similar qualifications and experiences. This will create a good pool of candidates from where the right candidate can be selected by the organization.

The other way of using social media platforms is to create a strong employer image in the public by providing the details of employee welfare schemes on these social media platforms.