Question

In a day when companies use Twitter and Facebook to communicate, Teresa Carleo of Plant Fantasies is a genuine throwback. She doesn’t use social media or email. At first glance, Carleo’s preference for traditional communication methods seems out of touch with twenty-first century technologies. Far from being neo-Luddites, however, the leaders at Plant Fantasies demand communication that works—and that means matching the right communication methods with the right business situations. For example, some tasks at Plant Fantasies involve installing and maintaining gardens. Other situations require collaboration with landscape designers. Still others involve speaking with clients. Not all communication channels are equally suited for each situation; tweeting may be effective in one situation yet hopelessly inappropriate within another setting. Teresa Carleo insists on making a personal connection with customers. After a friend’s hand-written note recently touched her in a unique way, the Plant Fantasies founder decided to launch a personal letter-writing campaign to clients.

1. Why would Teresa Carleo favor face-to-face communication over email when dealing with customers?
2. Why would Carleo prefer to use electronic communication methods for certain types of communication within the company.
3. In the video, Carleo says that she worries that at times she communicates too much. What steps could she take to confirm that her messages are being heard and understood by others?

Answer 1

1)

The explanation for this is the idea of the business. Terese and Steve accept electronic method of correspondence may not be constantly successful in a wide range of circumstances. They accept that in their business setting like looking after nurseries, building up close to home association is urgent.

A few kinds of work particularly those which require innovativeness are best finished with physical nearness and connection. Necessity gathering, conversations, thought sharing and building an association with the customer in such cases turns out to be increasingly powerful when done up close and personal rather than electronic modes like sends.

2)

Despite the fact that Teresa and Steve put stock in up close and personal correspondence, that doesn't mean electronic correspondence has no job in their plan of action. They have a blended methodology right now. They accept method of correspondence ought to be circumstance and setting based.

Twitter, Facebook and Emails can positively be utilized for showcasing exercises particularly in the underlying phases of customer procurement and relationship building. Eye to eye cooperation may not be constantly doable during these stages.

3) Some of the means/moves that could b made to guarantee that her messages are being heard and comprehended by others:

I) Gauge the correspondence style of the beneficiary and impart in like manner. For example Some lean toward pictures and stories.

ii) Gauge their non-verbal communication during correspondence to comprehend if the correspondence is going the correct way. Roll out suitable improvements in the style if important.

iii) Pauses ought to be taken at fitting interims and it is in every case best to inquire as to whether the beneficiary is agreeable and seen up until now.

iv) It is essential to give open door for the beneficiary to talk and be a decent audience

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