Question

How could a college or university more effectively use Facebook and Twitter to promote its brand to potential students?

Answer 1

Brand is the representation of a product or a set of products in the minds of consumers through various elements associated to it that include logo, trademark, slogan etc. Building a brand involves creative and repetitive marketing campaigns and advertisements. It involves creating a brand and establishing recognition in the minds of consumers.

For a college or university, the customers are the students who join the college to pursue a course. To ensure all the seats are filled every year, universities promote the success achieved by their alumni in various academic and extra curricular events and activities. With the increase in the use of social and professional media websites by the students and younger generations, colleges can leverage the social media to promote their brand and attract applicants. Below is how the college can effectively use Facebook and Twitter to promote its brand -

Below is how social and professional media outlets can be used as a networking tool -

1. Connect with various students and build interaction through messages, posts etc.

2. Individuals can discuss in public or chat in private as per their requirement

3. Privacy to view/let others view posts or messages can be set in the account settings

4. Universities have been using Facebook and Twitter for communication with their students and parents, posting testimonials from their past students etc.