Three dimensions for segmenting markets

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Expert Solution

The three segmenting dimensions for consumer markets are:

•Behavioral- the behavioral segmenting dimension targets behavioral needs, attitudes, and how present and potential goods and services fit into customers' consumption patterns. Product affects refer to features, packaging, product line assortment, and branding. Promotion affects what potential customers need and want to know about the firm's offering, and what appeals should be used.

•Demographical-the demographical dimension targets the urgency to get consumer needs satisfied and desire and willingness to seek information, compare, and shop. Place affects how directly products are distributed from producer to customer, how extensively they are made available, and the level of service needed. Price affects how many potential customers are willing to pay.

•Geographical- the geographical dimension determines the potential target market by geographical location. This dimension affects the size of target markets economic potential. Place affects where products should be made available. Promotion affects where and to whom to target advertising and personal selling

keosha answered 7 months ago

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