Question

QUESTION 76

1. Retailers are increasingly creating:

   	a.	superior training for sales associates
   	b.	private store brands
   	c.	discount offers on all store brands
   	d.	overseas branded outlets

1 points   

QUESTION 77

1. The "value of a like" is a means of:

   	a.	selling "likes" on Facebook
   	b.	trying to put a value on likes and clicks
   	c.	selling "likes" on EBay
   	d.	trying to measure the unmeasurable

1 points   

QUESTION 78

1. The concept of “retail as theatre" is attributed to:

   	a.	Broadway shows as retail format
   	b.	Marvin Traub at Bloomingdale's
   	c.	how Macy's trains its sales associates
   	d.	an outdated sales manual

1 points   

QUESTION 79

1. Complementary positioning is a brand strategy that:

   	a.	ensures a brands unique identity
   	b.	is found only in mass brands
   	c.	avoids cannibalizing portfolio brands
   	d.	requires consumer buy-ins

Answer 1

76- Private store brands, because Private brands, otherwise called private name and store brands, are made and sold for a particular retailer and intended to rival brand-name merchandise. Private brands will in general be less expensive than name brand merchandise and give retailers higher edges.

77- Trying to put a value on likes and clicks, because value of like refers to Measure the behavior you defined up front. Say it's sales: If the average spend of those in the treatment group is higher than the spend of those in the control group, the difference is the value of a like.

78- Broadway shows as retail format because Uncommon occasions include numerous in-store components, for example, signage, shows, amusement, nourishment and an item blend that mirrors the topic being referred to – a convincing mix that focuses on what Eger calls 'retail as theater.'

79- Ensure a brans unique identity because  Brand positioning will happen with or without your input, so you need to make sure that your brand is represented in a complementary way.