Question

Why is it that marketers generally find greater dissimilarities in social and cultural values as they do down the economic strata? Remember, this is an international business class. Your answer should not be limited to markets in one country. It’s a global question. As well, it is an economic question (marketers). What changes as target markets become less wealthy? Why? What is the impact of technology on this concept? Will technology ultimately create globalized markets? Use at least two sources to support your position. Be sure to cite your sources. i dont want example in india only

Answer 1

Advertisers partition the market dependent on the nationals, topography and discovered much uniqueness in setting of social and social qualities in light of the fact that every nation has its own social and social esteem which advertiser can't come close. If marketer has to offer its products/services to two or more countries then marketer had to be specific as it can fulfill the needs of social & cultural values of two or more countries.

Cultural values are the ideals, values or beliefs that a society shares or teaches & social values are goals to follow those cultures.

For example- in India, individuals used to live in enormous joint family like mother father, kids, uncle, granddad grandmas and so on while in United States the greater part of the youngsters goes out live and work outside.

Marketer when target two countries like India & United States based on their cultural & social values following similarities can be seen-

• In America, children leave house of their parents after legal age or after graduation while children after marriage lives in their parent’s home.
• In America, families are small while in India families are big & joint.
• In America people can make family without marriage like live in but in India people are not allowed to be in relationships or make family without marriage. this is think of as social evil act in India & it is against Indian culture.
• In America almost all women are job doers after marriage while in India very less women after marriage are likely to do a job.

Following points can explain what changes as target markets become less wealthy? Why?

diminish in work rate can make the objective market less affluent since business give buying capacity to clients on the off chance that they don't have or leave their employments, they would not have the capacity to buy progressively or anything.

changes in proficiency rate in the objective market would make the market less well off in light of the fact that education give the learning to individuals to be reliant in future yet in India the majority of the town ladies are uneducated as a result of that those Indian towns are in reverse regarding absence of education and less rich.

Yes, technology has great impact on globalization because technology helps to share the resources like man power, funds, knowledge etc from one country to another. Indeed due to innovation, every one of the universes is connected as one. This can be seen with the presentation of web which has extensive effect on globalized business since individuals can buy and offer items and administration by means of on the web.

Reference- http://www.studylecturenotes.com/basics-of-sociology/cultural-and-social-values-meaning-differences-with-examples

www.differencebetween.net/.../difference-between-American-and-Indian-culture

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