In: Operations Management
Please provide an executive summary for Apple Inc. and include the following:
a. Industry – history/description;
b. Leading Companies in the Industry (2) – their history/background; strategic leadership, vision, mission;
c. Your Company – brief description, history, position in industry
Apple is a multi million brand with huge investment and a a very
large number of investors. Their strategical implementation is
definitely one of the world's best implemented strategies.
International Strategy.
Apple's international strategy includes a wide range of products
spanning from premium pcs to the iPhones. Their international
standardization includes standardization of the overall services
and the product quality over global markets.High investment on
research and development and large number of stores and outlet with
state of the art warranty management system makes them the biggest
empoyer and tech provider in the same field. One of the main
strategies are to provide a feature packed premium device which is
generalized in every global region.
Strategic Implementation
Apple's basic strategy is to develop the products and
simultaneously improving the design and utilize the overall
difficulties by implementation of different strategies. Company's
strategy is to build quality product which are based on performance
and stands out of the market .
Apple's quality standards are very high hence produced products
R&D cost is usually very high and final product si superior in
terms of quality. Company also put extreme efforts to do something
out of the box.
influence of Governance and Ethics.
Apple's model includes ethical as well as social responsibility and
its composition of the legal, Ethical and economical
responsibilities hence all the influence of the ethics and social
responsibilities reflects in the organization.
a well organized governing system with a proper strategical
implementation drives the company and also make a better work
environment for the system. Apple's ethics standard is very high
and which is applied into the work structure if the company from
the very basic level.
Company Social Value.
Apple insist in making their work pattern as on of the best in the
industry. Apple inures that it uses the highest standard in making
of their products and for the application the overall strategies .
They treat their workers with due respect and dignity and also
provide a safe and responsible manufacturing facility.
Innovation and Diversification.
Apple has a big diversified range of products . Initially apple
used to deal in computers only then they came in the ipod and then
mainstream phone business. Apple has evolved itself from a computer
company to a big global brand. Constant research and development
and high number of best engineers and bright minds are already
looking for the best ideas and to create a better product.
Legal limitations.
Apple's legal limitation includes a good act of 1979 in which,
Apple has to sell their products as they are described to avoid any
claims from customers. Act of 2008 which states that apple has to
treat their customers in a fair manner and they cannot use negative
sales techniques and promotions. All the market strategies and
apples sales promotion have to be in the legal area.
Evaluation and Control
Apple inc. has a large design and development team as well as
marketing team , They build everything from the portable music
players to the big MAC computers. Apple also provides services and
other informatics which is controlled by headquarters on
California. Apple has a huge number of employees and earns a huge
revenue every year.
Strategic Metrics.
Apple always keep implementing its marketing strategies some of
them are introducing a wearable, Apple watch. Every year growth of
sales in iPhone is extremely huge and it is almost doubling up
every year. Apple has a huge gross profit margin which is climbing
up every year which is one of the main watchable metrics for the
apple inc.
Apple, and Google are the biggest business giants and they
capture almost 80% of the market they are dealing in.. Where
Facebook is a social networking platform , Apple is a product
oriented service provider but Google deals in all of the platform
and provides every single service.
Google is totally based on internet and in providing internet
services, Google's search engine is the most used search engine in
the world , Google makes money by selling ads on its free
platform.
Apple's business model is purely based on devices and selling it
via an integrated model . After sales paid services are provided to
the customers and apple deals in premium brand identity. Majority
of revenue comes from their extremely well made devices.
Facebook's business model is based on ads on the social media
platform and it also offers paid promotions to its users. Ads are
the main revenue options for Facebook.
Mobile computing is very essential for all the companies as the
share of mobile users is huge. If these companies stop investing on
development their overall market share would be drastically
reduced. Facebook's half of the users are always active on Facebook
and their overall service is very much dependent on the mobile
platform.
Apple is a device provider hence its effect on the mobile computing
is huge, their 60% of the revenue is based on mobiles only and rest
of the paid services are mostly coming from the mobile
computing.
Apple and Facebook are providing their own services to compete
against Google , Intuitive design and better user experience is
expected.
Google's business model is the most dominating one among all the
business platforms , All in all we can say that Google is
combination of all the models that facebook and apple are using
from social ads to the product based revenue system.
References. - The Apple Way . -Jefferey L Cruikshank
P.S.- Please leave a comment if any explanation is needed.